PR strategy and campaign planning

This workshop will help you plan a range of PR activities to meet a specific goal as part of a strategic Public Relations campaign.

Through a range of trainer led discussions, interactive group exercises and current case studies you’ll learn to:

  • Take and interrogate a brief
  • Conduct research and interpret findings
  • Set PR objectives
  • Shape and refine messages
  • Develop creative ideas that fit strategically
  • Plan and implement a range of PR activity and tactics to support your aims
  • Evaluate your impact

Timing: 1 day 9.30 – 4.30
Cost: £385 pp + VAT (group discounts available)
Dates: Glasgow 4 December 2019

PR strategy and campaign planning workshop testimonial

“Brilliant, thanks!”

“Very useful session which generated lots of ideas/tips to think about”

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