Introduction to PR

This workshop introduces everyday PR activities and explains how Public Relations can benefit your business or organisation.

Through trainer led discussions, interactive group exercises and current case study analysis you’ll learn about:

  • Different types of PR and how and when they can benefit your organisation
  • Targeting stakeholder groups and understanding their needs
  • Writing newsworthy stories for different types of media
  • What to include in a good PR plan
  • Measuring your impact

Timing: 1 day 9.30 – 4.30
Cost: £365 pp + VAT (group discounts available)
Book now: Glasgow 2 December 2019

Introduction to PR workshop testimonials

“Alison is a really engaging trainer and speaker – thank you for a great day!”

“The practical aspects of the course were very helpful. Already I feel more confident in my role.”

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