Strategic Internal Communication

This strategic internal communication training workshop will give you the knowledge, skills and confidence to develop communication that supports your organisation’s goals and makes a measurable difference.

Build your strategic internal communication capability and learn how effective communication can strengthen reputation, support organisational performance and help you achieve greater impact.

This one-day strategic internal communication course explores how to move beyond individual communication activities and take a more strategic approach to internal communication. You’ll consider the relationship between communication and organisational success, explore how to develop ideas that support your wider objectives and learn how to plan, deliver and evaluate strategic internal communication activity.

Delivered by experienced communications practitioner and trainer Alison Arnot, the course combines practical guidance with real-world examples and exercises you can apply immediately in your role.

You’ll learn:

How internal communication contributes to organisational success
How to align internal communication with organisational strategy and objectives
Developing creative communication ideas that support strategic goals
Planning and implementing strategic internal communication activity
Selecting approaches, channels and tactics to achieve strategic aims
Understanding communication styles, roles and responsibilities at a strategic level
How to evaluate impact and demonstrate the strategic value of communication

Next available strategic internal communication workshop

When: 21 January 2027 | 9.30am to 4.30pm GMT
Cost: £485 per person + VAT (group discounts available)
Delivery: Online via Zoom