Introduction to PR

This introduction to PR training workshop gives you the foundations you need to use public relations effectively in your role.

Build a strong foundation in PR with practical training designed for communications professionals who want to build their PR skills and understand how public relations can build reputation and support their organisation’s objectives.

This one-day PR training course introduces the principles and everyday activities involved in effective public relations. You’ll explore the different types of PR, learn how to understand and target your stakeholders, develop newsworthy content, and plan and measure your PR activity.

Delivered by experienced communications practitioner and trainer Alison Arnot, the course combines practical guidance with real-world examples and exercises you can apply immediately.

You’ll learn:

What PR is and the role it plays in supporting an organisation
How different types of PR can benefit your organisation
Understanding your audiences, stakeholders and their needs
What makes a story newsworthy and how to identify PR opportunities
How to write effective content for different types of media
How to work effectively with journalists and media
What to include in a simple PR plan
How to measure the effectiveness and impact of your PR

Next available introduction to PR workshop

When: 12 January 2027 | 9.30am to 4.30pm GMT
Cost: £395 per person + VAT (group discounts available)
Delivery: Online via Zoom