PR Campaign Planning

This PR campaign planning training workshop will give you the skills and confidence to turn a PR brief into a focused, strategic campaign.

Build your capability in PR campaign planning with practical training designed for communications professionals who want to develop ideas, shape effective messages and plan PR activity that delivers against clear objectives.

This one-day PR campaign planning course takes you through the key stages of developing a strategic PR campaign, from interrogating a brief and researching your audience through to setting objectives, developing creative ideas, planning activity and evaluating your impact. You’ll learn how to connect strategic thinking with practical PR tactics to create campaigns that have a clear purpose and measurable outcomes.

Delivered by experienced communications practitioner and trainer Alison Arnot, the course combines practical guidance with real-world examples, case studies and exercises you can apply immediately in your role.

You’ll learn:

How to take and interrogate a PR brief
How to conduct research and use findings to inform your campaign
How to set clear and measurable PR objectives
How to identify, shape and refine effective campaign messages
How to develop creative ideas that support your strategic objectives
How to plan PR activity and tactics to deliver against your aims
How to evaluate your impact and demonstrate the value of your PR activity

Next available PR campaign planning workshop

When: 7 January 2027 | 9.30am to 4.30pm GMT
Cost: £485 per person + VAT (group discounts available)
Delivery: Online via Zoom