Internal Crisis Communication
This specialist internal crisis communication training workshop will give you the knowledge, skills and confidence to communicate effectively when your organisation is facing a crisis.
Build your capability in internal crisis communication and learn how to protect employee trust, support your people and help your organisation respond effectively when it matters most.
This one-day internal crisis communication training course explores the strategic and tactical approaches needed to communicate effectively with employees during different types of crisis. You’ll learn how to understand employee and organisational needs, work with leaders and line managers, set objectives and develop an effective internal crisis communication approach. You’ll also explore how to create and deliver content, choose the right channels and spokespeople, listen to employees and respond to their questions and concerns.
Delivered by specialist internal crisis communication practitioner, trainer and author Alison Arnot, the course combines expert guidance with real-world examples, case studies and practical exercises you can apply immediately in your role.
A key part of the course is Alison Arnot’s 7S framework for internal crisis communication, which provides a practical framework for understanding and responding to employee and organisational needs during a crisis.
You’ll learn:
- The different types of crisis your organisation might face
- The role and value of internal communication during a crisis
- How to use the 7 S framework to understand employee and organisational crisis needs
- Hoe to use insight to develop your internal crisis communication approach
- How to create clear, appropriate content and messages for employees
- How to choose the right spokespeople and communication channels
- How to listen to employees and respond to their questions and concerns
- How to measure and evaluate internal crisis communication
Next available internal crisis communication training
When: 20 January 2027 | 9.30am to 4.30pm GMT
Cost: £485 per person + VAT (group discounts available)
Delivery: Online via Zoom
Is the one day internal crisis communication workshop for you?
If you want to build specialist knowledge, practical skills and confidence in internal crisis communication, this one-day workshop is perfect for you. You’ll gain practical frameworks and approaches you can apply immediately in your role.
If you’re ready to go deeper, and want more time to develop your strategic judgement and leadership capability, our two-and-a half day Internal Crisis Communication Accelerator may be your preference. It gives you the space to work through complex situations, test difficult decisions under pressure, and includes multiple opportunities to discuss, develop or build on your own organisation’s plans.
Either way, we’d love to welcome you.
Internal crisis communication workshop testimonials
“I thought the course was great – very informative, easy to see how it will relate to real world situations. I feel more confident already.”
“An exceptionally useful, timely, and thought-provoking session. It’s given us some very clear and practical actions to get on with.”
“Wonderful to have something specifically focused on internal crisis comms, and Alison was superb. Thank you again.”
Buy the book
Alison Arnot is a specialist in internal crisis communication. Her book Internal Communication in Times of Crisis: How to secure employee trust, support and advocacy in crisis situations is available to purchase online and in store globally. Please contact us to purchase bulk or customised copies.
